Go to content

News

X
Kia’s Fastback Sedan Earns Top Safety Ratings
NO.25 / 2020-06-09
+

2019 KIA STINGER NAMED A TOP SAFETY PICK PLUS BY INSURANCE INSTITUTE FOR HIGHWAY SAFETY

Kia’s Fastback Sedan Earns Top Safety Ratings

  • Stinger’s optional Forward Collision-Avoidance Assist with Pedestrian Detection system earned “Superior” rating in testing
  • Latest accolade means a total of 10 Kia models are now included in the 2019 Insurance Institute Safety Awards when equipped with optional front crash prevention and specific headlights

 

IRVINE, Calif., June, 2019 — The Insurance Institute for Highway Safety (IIHS) has awarded its best rating possible, Top Safety Pick Plus (TSP+), to the 2019 Kia Stinger fastback sedan when equipped with optional Forward Collision-Avoidance Assist[i] with Pedestrian Detection and LED headlights[ii]. The Stinger’s TSP+ rating increases the total number of Kia vehicles with 2019 Top Safety Pick[iii] or Top Safety Pick Plus[iv] ratings to 10.

“No detail was too small to be obsessed over during the Stinger’s development process,” said Michael Cole, chief operating officer and EVP, KMA. “Stinger was engineered to be the fastest and highest performing vehicle in Kia’s history, undergoing the company’s most intense R&D effort to date, but it also continues Kia’s tradition of offering advanced collision avoidance systems. Earning another TSP+ award is just one more piece of evidence demonstrating our commitment to ‘Give it Everything.’”

To qualify for a 2019 TSP+ award, a vehicle must earn “Good” ratings in six crashworthiness tests – driver-side small overlap front, passenger-side small overlap front, moderate overlap front, side, roof strength and head restraint – as well as an “Advanced” or “Superior” rating for front crash prevention and a “Good” headlight rating. The Stinger earned “Good” ratings for all six crashworthiness tests, and a “Superior” rating for the optional front crash prevention system, which helped it avoid collisions in the IIHS’s 12-mph and 25-mph track tests. The “Good” rating for the headlights applies to the Stinger’s static LED projector headlights.

The Stinger was the first Kia to introduce two new available technologies to the Kia Drive Wise suite of Advanced Driver Assistance Systems: Driver Attention Warning[v] and Lane Keeping Assist[vi]. Driver Attention Warning is designed to help combat distracted or drowsy driving in certain conditions. The system monitors a number of inputs from the vehicle and will sound a warning chime and display a graphic in the instrument binnacle that it’s time to take a break from driving if it detects inattentive driving practices. Lane Keeping Assist is designed to detect and monitor the vehicle’s intended lane and in certain situations, alert the driver with an audible warning along with providing steering input to help maintain the vehicle’s position.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.  Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and Optima (excluding Hybrid and Plug-In Hybrid) are assembled in the United States from U.S. and globally sourced parts.

 

 

[i] Forward Collision-Avoidance Assist with Pedestrian Detection (FCA) is standard on Stinger Premium, GT1, and GT2 trims. FCA is not a substitute for safe driving and may not detect all objects in front of vehicle. Always drive safely and use caution.

[ii] Applies to static LED headlights on Stinger Premium, GT and GT1 trims

[iii] 2019 Rio sedan models with optional Forward Collision-Avoidance Assist and LED headlights; applies to sedans only. (FCA-A and LED headlights available on S trim); 2019 Rio 5-door models with optional Forward Collision-Avoidance Assist and LED headlights; applies to sedans only. (FCA-A and LED headlights available on S trim); 2019 Soul gasoline models with optional Autonomous Emergency Braking and HID headlights (AEB available on Plus trims. HID available on Plus and Exclaim trims); 2019 Cadenza models with optional Forward Collision-Avoidance Assist and LED headlights. (FCA-A and LED headlights standard on Limited and Technology trims).

[iv] 2019 Forte sedan models when equipped with optional LED headlights (available on S and EX trims); 2019 Niro models with optional autonomous emergency braking and HID headlights (HIDs and AEB standard on Touring trim, AEB optional on LX and EX trims); 2019 Niro PHEV models with HID headlights (standard on EX trim); 2019 Optima gasoline models with LED headlights (standard on SX trims); 2019 Sorento models with optional Forward Collision-Avoidance Assist and LED headlights (FCA-A standard on EX trims and higher. LEDs available on SX V6 trims and standard on SX-Limited V6 trims).

[v] Driver Attention Warning is not a substitute for safe driving and may not detect all instances inattentive driving practices. Failure to pay attention to travel conditions and vehicle operation could result in loss of vehicle control. Always drive safely and use caution.

[vi] Lane Keeping Assist is not a substitute for safe driving and may not detect all objects around vehicle. Always drive safely and use caution.

X
2018 Kia Stinger makes world debut at North American International Auto Show
NO.5 / 2018-03-04
+

(SEOUL) January 9, 2017 – At an event typically dominated by introductions from American auto companies, Kia Motors America (KMA) today stole the spotlight with the world debut of the all-new 2018 Kia Stinger (hereafter Stinger) at the North American International Auto Show.  A five-passenger fastback sports sedan poised to redefine a segment currently populated by European automakers, the Stinger promises to be the highest-performance production vehicle in the company’s history and is backed by Kia Motors’ industry-leading quality and reliability.  Offered with multiple engine and drivetrain configurations and luxurious accommodations, the Stinger is planned to go on sale in the U.S. late this year.  Pricing will be announced closer to the vehicle’s launch date.

 

“Unlike any Kia that has come before it, the Stinger really is a dream car for us, and here today in Detroit, that dream is now a reality after years of commitment and hard work from a passionate group of designers, engineers and executives around the world,” said Orth Hedrick, vice president, product planning, Kia Motors America. “From its GT concept-car origins to the years of tuning and refining on the legendary Nurburgring circuit, no detail was too small to be obsessed over, and the result is simply stunning.”

 

Instantly recognizable as a direct evolution of the concept that preceded it, the all-new 2018 Kia Stinger design was overseen by Peter Schreyer, Kia Motors’ chief design officer, and his talented team of designers in Frankfurt.  Ride and handling development was looked after by Albert Biermann, head of Kia’s Vehicle Test and High Performance Development and his group of engineers in Korea and on the grueling Nurburgring racing circuit.   

 

But what makes a true gran turismo?  This question was the foundation for a years-long journey that began when the GT concept was first unveiled at the 2011 Frankfurt Motor Show.  Although every Kia design study has a purpose, the GT concept was something considered by many outside the company as little more than a dream for a brand known for producing mass-market transportation rooted in value.  But the GT ignited embers of passion that sparked a fire within the organization and over the next five years that fire would grow beyond fantasy and morph into reality.

 

Once the Stinger was green lighted, that gran turismo question became a mantra as development commenced.  Coming from Kia, the design had to be bold.  And it was.  But it also had to be nimble and fast while also luxurious and quiet.  It had to achieve the perfect balance of ride and handling and seat five comfortably with room for luggage. It had to be a lot of things, but most of all, it had to be an authentic gran turismo.  And it is.

X
Kia renovates healthcare center in Uganda
NO.4 / 2018-03-04
+

-       New facility provides medical support to people in eastern Uganda

-       Kia hands over management of healthcare center to local community, after funding the build and start-up phase

-       ‘Green Light Project’ aids social mobility and self-sufficiency

 

(SEOUL) Nov 16, 2017 – Kia Motors Corporation has formally handed over a healthcare center in the town of Mayuge in eastern Uganda, having funded the build of the facility and its day-to-day management during a start-up phase. The center, which provides much-needed medical support in the region, has been renovated and furnished with new medical equipment as part of Kia’s ‘Green Light Project’ initiative – a corporate social responsibility (CSR) program which aids social mobility and self-sufficiency.

 

Today’s handover ceremony was attended by local dignitaries, including the Mayuge mayor and Mayuge health commissioner, as well as other Ugandan politicians and Kia executives.

 

Kia’s Green Light Project – started by the carmaker in 2012 – strives to improve access to healthcare, education and employment for disadvantaged communities in Africa, in particular by helping to establish much-needed facilities. The program seeks to improve social mobility and self-sufficiency, and help people challenge and overcome any obstacle. With the establishment of each Green Light Project facility, Kia’s final goal is to hand over full control to a local community.

 

“Kia has handed over a number of ‘Green Light’ facilities across Africa, with the aim of providing local people an opportunity to build better lives through improved access to healthcare, education and vocational training,” Kyehwan Roh, Kia Motors CSR management team leader, said “As with all of our Green Light Projects, it gives us great pleasure to pass management of the Ugandan healthcare center over to the people of Mayuge.”

 

To support Green Light Project, number of Kia employees from around the world visits one of GLP locations as part of a Green Light Project global employee volunteer group. The group spends a combined total of 10 days working with local people, completing home-visits and joining educational activities.

 

Kia’s ‘Green Light Project’

Since 2012, Kia has supported a series of communities and initiatives in Africa through its Green Light Project to provide easier access to health, education and employment. Green Light Projects in Ethiopia, Kenya, Mozambique, Tanzania and Malawi have resulted in the successful establishment of five schools and a health center with a mobile clinic. The latest projects bring the total number of Green Light Project locations to seven.

 

As well as setting up education, health and training facilities, Kia provides small fleets of support vehicles to serve local needs, such as school buses, mobile mechanics, mobile libraries, and mobile health clinics. The Green Light Project also aids local citizens with school uniform production, micro-loan facilities, fertilizer lending programs, and vehicle workshop facilities.

 

Kia plans to continue expanding the Green Light Project to other countries and regions in the future through the cooperation of its global network.

 

About Kia Motors Corporation

Kia Motors Corporation (www.kia.com) – a maker of world-class quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 3 million Kia vehicles a year are produced at 14 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has over 51,000 employees worldwide and annual revenues of over US$45 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.

 

For more information about Kia Motors and our products, please visit our Global Media Center at www.kianewscenter.com.

X
Kia Motors Constantly Increases Global Brand Value
NO.3 / 2018-03-04
+

Kia Motors Constantly Increases Global Brand Value

-       Kia’s global brand value rises 6% to $6.68 billion

-       Second year in a row among the top 60s brands globally

-       Value of Kia brand has increased seven-fold since 2007

 

(SEOUL) September 25, 2017 – Kia Motors has been ranked among the highest valued brands in the world once again, according to Interbrand’s 2017 ‘Best Global Brands’ report. The latest study, released today, confirms Kia’s brand value has grown 6% in the last 12 months, to US $6.68 billion.

 

“Kia’s continued efforts to evolve and redefine itself are critical to the sustained growth in its brand value” commented Mike Rocha, Global Director of Brand Valuation at Interbrand. “The launch of the Stinger – Kia’s new and exciting fastback sports sedan, and the opening of ‘Beat 360’ – a new sensory brand experience center in Seoul, fill me with high expectations of a bright future for the company.”

 

For the second year running, Kia is named the world’s 69th most valuable brand in the report, its latest valuation representing a 645% increase in the value of the Kia brand since 2007. Now the 11th most valuable automotive brand, Kia is ranked ahead of dozens of ‘household name’ consumer brands, as well as a host of volume, premium and luxury car manufacturers.

 

“This welcome rise in Kia’s brand value is a clear reflection of Kia’s continuous dedication to our customers,” Charles Suh, Senior Vice President of the Corporate Marketing Division at Kia Motors said. “This result provides us with further motivation to continue our mission to become the most desirable automotive brand in the eyes of consumers.”

 

Power to Surprise

The sustained growth in the value of the Kia brand is the result of company-wide efforts to cultivate a more emotional attachment between the company’s products and consumers in every market.

 

Now a byword for quality and reliability in the automotive sector, Kia has achieved the coveted first-place ranking in the USA’s J.D. Power Initial Quality Study for two years running. Ahead of all other car manufacturers for quality, Kia was also the highest-ranked brand in J.D. Power’s Vehicle Dependability Study in Germany and UK in 2017.

 

With such momentum, Kia Motors Corporation recently launched its first-ever premium sports sedan, the Stinger and its new hybrid crossover Niro, which are designed to boost the desirability and dynamism of the Kia brand. Portraying a modern, forward-looking image, Kia’s latest products speak loudly about the company’s efforts to prepare motorists for the future, with advanced powertrains, innovative technologies, and premium quality and design.

 

Digital technologies are at the heart of Kia’s efforts to engage with consumers in markets all around the world. In Korea, Kia broadcasted the anticipated launching show of its new Stinger model live, giving media and consumers the chance to witness the unveiling of the powerful new car first-hand. In the USA, Kia launched the ‘NiroBot’, a Facebook Messenger service allowing users of the social media platform to ask about the new Niro and get instant ‘live chat’ responses. Also in China, the brand introduced a ‘Kia Surprising Lab’ YouTube service, featuring the technologies at the heart of its latest cars, the K5 and KX5. All of these efforts illustrate how Kia utilizes relevant and evolving technologies to enhance digital experience and to stay connected with consumers at all times.

 

To accompany the ongoing growth in the company’s product line-up, official partnerships with the world’s most high-profile sports events continue to aid the strength of the brand. Sponsorship arrangements with FIFA, UEFA, NBA, LPGA and the Australian Open tennis championship have provided Kia with a wealth of opportunities to engage with young-at-heart consumers around the globe.

 

###

Interbrand Best Global Brands

The annual Interbrand Best Global Brands report identifies the 100 most valuable global brands, analyzing the ways in which the strength of a brand benefits organizations – from delivering on customer expectations to driving greater economic value. Interbrand’s methodology was the first ISO-certified brand valuation method. The ranking is based on a combination of attributes, each contributing to a brand’s cumulative value: financial performance of branded products and services, the role the brand plays in influencing customer choice, and the strength of the brand in commanding a premium price or securing earnings for the company.

 

About Kia Motors Corporation

Kia Motors Corporation (www.kia.com) – a maker of world-class quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 3 million Kia vehicles a year are produced at 14 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has over 51,000 employees worldwide and annual revenues of over US$45 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.

 

For more information about Kia Motors and our products, please visit our Global Media Center at www.kianewscenter.com.

X
2018 KIA SOUL AND SPORTAGE
NO.2 / 2018-03-04
+

2018 KIA SOUL AND SPORTAGE EARN HIGHEST POSSIBLE SAFETY RATING FROM THE INSURANCE INSTITUTE FOR HIGHWAY SAFETY

 

Kia’s Iconic Urban Passenger Vehicle and Stylish Compact Crossover Earn Coveted 2017 IIHS Top Safety Pick Plus Accolade

 

·         Soul and Sportage receive good ratings in all five IIHS crashworthiness tests and a superior rating for optional front crash prevention

·         Both vehicles received IIHS’s best available rating due to newly available headlights[i]

 

IRVINE, Calif., November 1, 2017 —The Insurance Institute for Highway Safety (IIHS) has awarded its best rating possible, Top Safety Pick Plus (TSP+), to 2018 Kia Souls when equipped with high-intensity discharge (HID) headlights – offered on the Primo Lit package – and 2018 Kia Sportages built after June 2017 when equipped with newly acceptable-rated HID headlights that are standard on the SX Turbo trim.

 

“Kia’s world-class lineup continues to earn quality, reliability and safety awards at an increasing rate and these IIHS Top Safety Pick Plus ratings for Soul and Sportage reflect Kia’s continuous improvement and effort to improve all aspects of safety,” said Orth Hedrick, vice president, product planning, KMA.

 

To qualify for TSP+, the IIHS testing parameters require a vehicle earn “good” ratings in five crashworthiness tests – small overlap front, moderate overlap front, side impact, roof strength and head restraints – as well as an “advanced” or “superior” rating for front crash prevention and an “acceptable” or “good” rating in headlight testing.

 

The Soul and Sportage join four other Kia vehicles that have received the TSP+ rating from IIHS: Forte, Optima, Cadenza and Sorento[ii].

 

About the 2018 Soul

            The 2018 Kia Soul enters its fifth model year as a carryover with minor enhancements. Kia’s iconic urban passenger vehicle offers a fun, funky and functional approach to everyday driving. From a quality standpoint, Soul has ranked #1 in the J.D. Power Initial Quality Study (IQS)[iii] in its category for three consecutive years. The 2018 model focuses on expanding the availability of UVO3[iv] across the model range, adding the innovative infotainment system to the Base Convenience Package as well as to Soul Plus as standard equipment. The Soul Plus Primo Package now adds Smart Cruise Control (SCC)[v] and Autonomous Emergency Braking (AEB).3 The new Soul Plus Primo “Lit” Package includes HID headlights and LED positioning lights to enhance Soul’s on-road presence

 

About the 2018 Sportage

            The 2018 Kia Sportage, which was all-new for 2017, enters its first model year as a carry-over.  Kia’s award-winning vehicle offers advanced technology and greater options across three trim levels—LX, EX, and SX—in the popular subcompact utility segment.  A new technology package, previously available starting at EX trim, is now available at the LX level, delivering Blind Spot Detection, a Lane Departure Warning System, and Rear Cross Traffic Alert3.  The EX trim receives a new Sport Appearance package and optional heated rear seats, while the SX adds an electronic parking brake for 2018.  All trim levels are still available with optional Dynamax[vi] full-time all-wheel drive.

 

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*

 

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

 

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

 

# # #

[i] 2018 Kia Souls when equipped with high-intensity discharge (HID) headlights (Primo Lit package) and 2018 Sportages built after June 2017 when equipped with newly acceptable-rated headlights offered on the SX Turbo trim.

 

[ii] 2017 Kia Forte built after March 2017 when equipped with optional front crash prevention and high intensity discharge (HID) headlights with Dynamic Bending Light; 2017 Optima built after March 2017 when equipped with optional front crash prevention and LED headlights with High Beam Assist, 2017 Cadenza when equipped with optional front crash prevention and specific headlights, and 2018 Sorento built after May 2017 when equipped with newly acceptable-rated headlights offered on the SX Limited and the SX with Advanced Technology package.

 

[iii] The Kia Soul received the lowest number of problems per 100 vehicles reflecting higher quality among compact multi-purpose vehicles in the J.D. Power 2015-2017 U.S. Initial Quality Studies. 2017 study based on 77,419 total responses, evaluating 189 models, and measures the opinions of new 2017 vehicle owners after 90 days of ownership, surveyed in February-May 2017. Your experiences may vary. Visit www.jdpower.com/cars.

 

[iv] Distracted driving can result in a loss of vehicle control. Never use a handheld device or vehicle system that takes your focus away from safe vehicle operation.

 

[v] These systems are not substitutes for proper and safe driving, parking, and/or backing-up procedures. These systems may not detect every object behind or alongside the vehicle or in the vehicle’s blind spot or direction of travel. Always drive safely and use caution.

 

[vi] No system, no matter how advanced, can compensate for all driver error and/or driving conditions. Always drive responsibly.